Ioannis Kareklas (MS, MBA, PhD) is Assistant Professor of Marketing at the School of Business, University at Albany (State University of New York). He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010. Dr. Kareklas teaches Consumer Behavior, Social Marketing & Public Policy, and Retailing Management. His research focuses on prosocial behavior. In particular, he studies how consumers respond to marketing stimuli aimed at promoting socially beneficial behaviors. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Journal of Marketing Communications, Journal of Health Communication, and Clinical Psychology in Europe. Additionally, Dr. Kareklas is the lead editor of the book “Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion.” Dr. Kareklas’ work has garnered a lot of media attention, with several leading news outlets reporting on his research, including:
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