Ioannis Kareklas is Assistant Professor of Marketing at the School of Business, University at Albany (State University of New York). He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010. His research focuses on prosocial behavior, advertising effectiveness, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Journal of Marketing Communications, and Journal of Health Communication. Several leading news outlets report on his research, including:
Dr. Kareklas teaches Consumer Behavior, Social Marketing & Public Policy, and Retailing. |
