Teaching



TEACHING INTERESTS / AREAS OF EXPERTISE

Consumer Behavior; Social Marketing and Public Policy; Retailing Management; Advertising/Integrated Marketing Communications


University at Albany
(2015-Present)


BMKT 351: Consumer Behavior
  • Fall 2017, Class #: 2833 (student evaluations: 5.0/5.0)
  • Fall 2017, Class #: 2834 (student evaluations: 4.75/5.0)
    • Fall 2016, Class #: 2919 (student evaluations: 4.68/5.0)
    • Fall 2016, Class #: 2920 (student evaluations: 4.79/5.0)
    • Spring 2016, Class #: 2908 (student evaluations: 4.80/5.0)
    • Fall 2015, Class #: 2997 (student evaluations: 4.83/5.0)
    • Fall 2015, Class #: 2998 (student evaluations: 4.73/5.0)

    BMKT 480: Retailing
    • Spring 2018, Class #: 8202 (student evaluations: 4.83/5.0)
    • Spring 2017, Class #: 8761 (student evaluations: 5.0/5.0)
    • Spring 2016, Class #: 9802 (student evaluations: 4.79/5.0)

      BMKT 480: Social Marketing and Public Policy
      • Spring 2018, Class #: 8965 (student evaluations: 4.89/5.0)
      • Spring 2017, Class #: 9925 (student evaluations: 5.0/5.0)

        Marketing and Value Management (MVM):
        Identifying Marketing Opportunities
        • Wintersession 2018
          • Executive program for young international managers, organized by UAlbany in partnership with the International Business School, Sao Paolo, Brazil
        • Summer 2018
          • Executive program organized by UAlbany in partnership with the International Business School, Sao Paolo, Brazil and Beijing Technology and Business University, China





        University of Connecticut
        (2005-2010)


        MKTG
         3208: Consumer Behavior
        • Spring 2009 (student evaluations: 9.5/10.0)
        • Fall 2008 (student evaluations: 9.1/10.0)

        MKTG 3101: Introduction to Marketing Management
        • Fall 2009 (student evaluations: 9.0/10.0)
        • Summer 2009 (student evaluations: 9.8/10.0)
        • Summer 2008 (student evaluations: 9.4/10.0)
        • Fall 2007 (student evaluations: 9.4/10.0)
        Washington State University
        (2010-2015)


        MKTG 468: Public Policy and Marketing
        • Spring 2015 (student evaluations: 3.64/4.0)
        • Fall 2014 (student evaluations: 3.71/4.0)
        • Spring 2014 (student evaluations: 3.66/4.0)
        • Fall 2013 (student evaluations: 3.73/4.0)
        • Spring 2013 (student evaluations: 3.70/4.0)
        • Fall 2012 (student evaluations: 3.59/4.0)
        • Spring 2012 (student evaluations: 3.69/4.0)
        • Fall 2011 (student evaluations: 3.69/4.0)
        • Spring 2011 (student evaluations: 3.64/4.0)

        MKTG 407 DDP: Consumer Behavior (Online)
        • Spring 2015 (student evaluations: 4.41/5.0)
        • Fall 2014 (student evaluations: 3.78/4.0)
        • Fall 2013 (student evaluations: 3.50/4.0)
        • Spring 2013 (student evaluations: 3.42/4.0)

        MKTG 407: Consumer Behavior 
        • Spring 2014 (student evaluations: 3.44/4.0)
        • Fall 2012 (student evaluations: 3.43/4.0)
        • Fall 2011 (student evaluations: 3.61/4.0)
        • Fall 2010 (student evaluations: 3.49 4.0)

        MKTG 495: Marketing Management 
        • Spring 2011 (student evaluations: 3.57/4.0)
        • Fall 2010 (student evaluations: 3.07/4.0)

        MKTG 490 DDP: Entrepreneurship (Online)
        • Spring 2012 (student evaluations: 3.34/4.0)