Teaching

TEACHING INTERESTS / AREAS OF EXPERTISE

Consumer Behavior; Social Marketing and Public Policy; Retailing Management; Advertising/Integrated Marketing Communications

University at Albany

(2015-Present)

BMKT 351: Consumer Behavior

Fall 2019, Class #: 2673 (student evaluations: 4.56/5.0)

Fall 2019, Class #: 2674 (student evaluations: 4.63/5.0)

Fall 2018, Class #: 2746 (student evaluations: 4.95/5.0)

Fall 2018, Class #: 2747 (student evaluations: 4.73/5.0)

Fall 2017, Class #: 2833 (student evaluations: 5.0/5.0)

Fall 2017, Class #: 2834 (student evaluations: 4.75/5.0)

Fall 2016, Class #: 2919 (student evaluations: 4.68/5.0)

Fall 2016, Class #: 2920 (student evaluations: 4.79/5.0)

Spring 2016, Class #: 2908 (student evaluations: 4.80/5.0)

Fall 2015, Class #: 2997 (student evaluations: 4.83/5.0)

Fall 2015, Class #: 2998 (student evaluations: 4.73/5.0)

BMKT 480: Social Marketing and Public Policy

Spring 2019, Class #: 7910 (student evaluations: 4.89/5.0)

Spring 2018, Class #: 8965 (student evaluations: 4.89/5.0)

Spring 2017, Class #: 9925 (student evaluations: 5.0/5.0)

BMKT 480: Retailing Management
Spring 2018, Class #: 8202 (student evaluations: 4.94/5.0)
Spring 2017, Class #: 8761 (student evaluations: 5.0/5.0)
Spring 2016, Class #: 9802 (student evaluations: 4.79/5.0)

Marketing and Value Management (MVM):

Identifying Marketing Opportunities

Wintersession 2018

Executive program for young international managers, organized by UAlbany in partnership with the International Business School, Sao Paolo, Brazil

Summer 2018

Executive program organized by UAlbany in partnership with the International Business School, Sao Paolo, Brazil and Beijing Technology and Business University, China

University of Connecticut
(2005-2010)

MKTG 3208: Consumer Behavior

Spring 2009 (student evaluations: 9.5/10.0)

Fall 2008 (student evaluations: 9.1/10.0)

MKTG 3101: Introduction to Marketing Management

Fall 2009 (student evaluations: 9.0/10.0)

Summer 2009 (student evaluations: 9.8/10.0)

Summer 2008 (student evaluations: 9.4/10.0)

Fall 2007 (student evaluations: 9.4/10.0)

Washington State University

(2010-2015)

MKTG 468: Public Policy and Marketing

Spring 2015 (student evaluations: 3.64/4.0)

Fall 2014 (student evaluations: 3.71/4.0)

Spring 2014 (student evaluations: 3.66/4.0)

Fall 2013 (student evaluations: 3.73/4.0)

Spring 2013 (student evaluations: 3.70/4.0)

Fall 2012 (student evaluations: 3.59/4.0)

Spring 2012 (student evaluations: 3.69/4.0)

Fall 2011 (student evaluations: 3.69/4.0)

Spring 2011 (student evaluations: 3.64/4.0)

MKTG 407 DDP: Consumer Behavior (Online)

Spring 2015 (student evaluations: 4.41/5.0)

Fall 2014 (student evaluations: 3.78/4.0)

Fall 2013 (student evaluations: 3.50/4.0)

Spring 2013 (student evaluations: 3.42/4.0)

MKTG 407: Consumer Behavior

Spring 2014 (student evaluations: 3.44/4.0)

Fall 2012 (student evaluations: 3.43/4.0)

Fall 2011 (student evaluations: 3.61/4.0)

Fall 2010 (student evaluations: 3.49 4.0)

MKTG 495: Marketing Management

Spring 2011 (student evaluations: 3.57/4.0)

Fall 2010 (student evaluations: 3.07/4.0)

MKTG 490 DDP: Entrepreneurship (Online)

Spring 2012 (student evaluations: 3.34/4.0)