Teaching

TEACHING INTERESTS / AREAS OF EXPERTISE

Consumer Behavior; Social Marketing and Public Policy; Retailing Management; Advertising/Integrated Marketing Communications

University at Albany

(2015-Present)

BMKT 351: Consumer Behavior

Fall 2017, Class #: 2833 (student evaluations: 5.0/5.0)

Fall 2017, Class #: 2834 (student evaluations: 4.75/5.0)

Fall 2016, Class #: 2919 (student evaluations: 4.68/5.0)

Fall 2016, Class #: 2920 (student evaluations: 4.79/5.0)

Spring 2016, Class #: 2908 (student evaluations: 4.80/5.0)

Fall 2015, Class #: 2997 (student evaluations: 4.83/5.0)

Fall 2015, Class #: 2998 (student evaluations: 4.73/5.0)

BMKT 480: Retailing

Spring 2018, Class #: 8202 (student evaluations: 4.83/5.0)

Spring 2017, Class #: 8761 (student evaluations: 5.0/5.0)

Spring 2016, Class #: 9802 (student evaluations: 4.79/5.0)

BMKT 480: Social Marketing and Public Policy

Spring 2018, Class #: 8965 (student evaluations: 4.89/5.0)

Spring 2017, Class #: 9925 (student evaluations: 5.0/5.0)

Marketing and Value Management (MVM):

Identifying Marketing Opportunities

Wintersession 2018
Executive program for young international managers
Organized by UAlbany in partnership with the International Business School, Sao Paolo, Brazil

Guest Lecturer:

University of Massachusetts, Amherst, Isenberg School of Management, Research Seminar on “Reexamining Health Messages in the Age of Fake News” (Spring 2017)

UAlbany Department of Social Psychology, Brown Bag on the Question-Behavior Effect (Spring 2016)

UAlbany BITM 215: Information Technologies for Business (Fall 2015)

University of Connecticut
(2005-2010)

MKTG 3208: Consumer Behavior

Spring 2009 (student evaluations: 9.5/10.0)

Fall 2008 (student evaluations: 9.1/10.0)

MKTG 3101: Introduction to Marketing Management

Fall 2009 (student evaluations: 9.0/10.0)

Summer 2009 (student evaluations: 9.8/10.0)

Summer 2008 (student evaluations: 9.4/10.0)

Fall 2007 (student evaluations: 9.4/10.0)

Guest Lecturer:

PP 5385: Attitude Formation, Doctoral Seminar (Spring 2009)

MKTG 3625: Integrated Marketing Communications (Spring 2009)

BADM 6201: Introduction to Research & Teaching, Doctoral Seminar (Fall 2008; Fall 2009)

MKTG 6202: Behavioral Applications in Marketing, Doctoral Seminar (Fall 2008)

Washington State University

(2010-2015)

MKTG 468: Public Policy and Marketing

Spring 2015 (student evaluations: 3.64/4.0)

Fall 2014 (student evaluations: 3.71/4.0)

Spring 2014 (student evaluations: 3.66/4.0)

Fall 2013 (student evaluations: 3.73/4.0)

Spring 2013 (student evaluations: 3.70/4.0)

Fall 2012 (student evaluations: 3.59/4.0)

Spring 2012 (student evaluations: 3.69/4.0)

Fall 2011 (student evaluations: 3.69/4.0)

Spring 2011 (student evaluations: 3.64/4.0)

MKTG 407 DDP: Consumer Behavior (Online)

Spring 2015 (student evaluations: 4.41/5.0)

Fall 2014 (student evaluations: 3.78/4.0)

Fall 2013 (student evaluations: 3.50/4.0)

Spring 2013 (student evaluations: 3.42/4.0)

MKTG 407: Consumer Behavior

Spring 2014 (student evaluations: 3.44/4.0)

Fall 2012 (student evaluations: 3.43/4.0)

Fall 2011 (student evaluations: 3.61/4.0)

Fall 2010 (student evaluations: 3.49 4.0)

MKTG 495: Marketing Management

Spring 2011 (student evaluations: 3.57/4.0)

Fall 2010 (student evaluations: 3.07/4.0)

MKTG 490 DDP: Entrepreneurship (Online)

Spring 2012 (student evaluations: 3.34/4.0)

Guest Lecturer:

MKTG 593: Doctoral Seminar in Research Design (Spring 2011; Spring 2012; Spring 2013; Spring 2015)
Brown Bag on Qualtrics & Amazon’s Mechanical Turk (Spring 2014)
MKTG 592: Doctoral Seminar in Marketing Theory (Spring 2011; Spring 2013)

MKTG 565: Doctoral Seminar in Marketing (Fall 2012; Fall 2014)

MKTG 360: Marketing Principles (Summer 2011)

Brown Bag on Meta-analysis (Fall 2010)